Artifacts of the Analog Age: Reebok Pumps
Pump pump pump pump it up!
These shoes are ridiculous, ok, so I can see Nike Air, but an actual pump? Is that really necessary? Maybe if someone pumps it up too much their foot will turn blue and fall off? I guess that’s what you get if you have the money to afford these shoes.
This is one of those artifacts that I hope stay buried. Unfortunately, they did have a small resurgence like 4 years ago. I bet someone is sitting in a boardroom right now pitching great new slogans for their relaunch…
“Pump it up”
“The Pump is all you need”
“Be a Pump-Daddy”
“Pump it til it hurts”
I’m sure you could come up with some better ones as well…