Before Diet Coke was Tab or TaB as it is on the can. It was a diet soda made by Coke before there was such a thing as a diet soda. It was originally released in the 60’s but people were still drinking it when I was a kid.
My Grandma loved the stuff, she would have a can of these a day. When reports came out that the sweetner they were using would cause cancer in lab rats she just kept drinking it.
When Coke released Diet Coke, that was it for Tab. Sales just killed it, but I’m pretty sure it was going to die before that.
When I tried it, I could immediately tell why it wasn’t going to last. When you drink a Coke you are smacked with a sweet caramelly flavor right away, with Tab you were struck with a watery taste then a tylenoly sweetener taste, then you think that’s it, but then at the last second, at the very end, you might eventually get a hint of something that kinda tasted like Coke. It just wasn’t good.

6 thoughts on “Artifacts of the Analog Age: Tab

  1. Louis says:

    Code monkey likes TaB. 🙁

  2. Finchiekins the Owl says:

    It’s still around! I had TaB no less than 2 years ago, and i’m pretty sure they still sell it at Target.

  3. Haziel says:

    Here in México we never had TaB as far i know, but before Diet coke was called Diet Coke it was called “Coca cola light” like in spanish, anyway, the taste was a looot different, i don’t line neither, but i remember the “light” one taste horrible horrible compared to the diet coke, maybe it was TaB renamed, who knows

    1. Leidy says:

      I am forever indebted to you for this inforiamton.

      1. Leandro says:

        We tried coke first. This worked beettr. Though when we were doing the rockets we were putting whole packs into 2 litter bottles. Since there is 0 pressure in my mouth it didn’t have too much effect when we switched either coke first or mentos first in my mouth

  4. Chad Tower says:

    Yeah, they still make and sell Tab. It isn’t gone.

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